I’ve been attending Memphis Fashion Week since 2013 (see the archives here), so it’s one of the highlights of my year. This year is a little different, though: I’ll be front + center again for the blog, obviously, but also because I SHOT THE 2017 CAMPAIGN!!!
Over the last few months I posted a few BTS shots on Instagram, but I didn’t want to write about it until I received official campaign images. It’s still surreal to see the pictures from the campaign on posters around the city. I know (and learned a lot!) from most of the people that shot the previous years, so to have been asked to do this campaign was pretty legit. Being that I’m a blogger first, many people here still don’t consider me a “photographer”, however Abby Phillips, the founder of MFW, liked my work and took a chance on me. I will forever be grateful.
And let me tell you: I almost backed out on doing it. I thought I wasn’t ready for something on this scale and kept second guessing myself, but after a few pep talks with my ace Ziggy (who shot last year’s campaign) and my friend + creative tribe member Andrea (who showed last year; one of her pieces was picked for the campaign!) I got over my fears and just did it.
Now, everything that could’ve gone wrong DID (including 90% of the RAW + JPEG files from the session got corrupted by a faulty card reader!!!) but we were able to work everything out and I’m pretty pleased with it. I learned a LOT (got a better card reader for one. Ha!) and it feels good to have it on my creative resume.
All of the official MFW fun starts next Wednesday (we’re having a private blogger event Monday and I’ll be sharing some BTS pics during that), so if you’re in or near Memphis, check it out!
CALENDAR OF EVENTS
Wednesday, April 5
Kick Off Party & Trunk Show at Memphis Fashion Design Network
Thursday, April 6
Chickasaw Oaks Preview Party with VIP Lounge and Nicole Miller Trunk Show
Friday April 7
Featured + Headlining Designer’s Runway Shows at Crosstown Concourse
Designers: Nicole Miller presented by Archer Malmo, Sloane Lenz (Austin, TX), Beg and Borrow Apparel (Memphis, TN) Sheila Jay (Memphis, TN)
Freeze Models: Trousseau, Joseph, Carriage Crossing Shops, Indigo, Sachi Memphis, Kittie Kyle, Eclectic Eye, Spruce presenting Brave Design
Saturday, April 8
Emerging Memphis Designer Project Shows at Memphis College of Art
Designers: Emerging Memphis Designer Project, Teen Collections, Singles Collections, Mini Collections, T I E N A
Freeze Models: Trousseau, Carriage Crossing Shops, Therapy, Indigo, Sachi Memphis, Eclectic Eye, Sugar Plum Consignment, The Ivory Closet
To purchase tickets, click here. Can’t attend the shows? No worries, I’ll be sharing recaps!